Drip email marketing is an automated process that sends emails out based on a schedule you set up. For example, you can immediately send the first email to new subscribers and follow it with another email in seven days. The following message will go out nine days after that, followed by one twelve days later, and so forth.

Double opt-in means that when someone signs up to your email list, they will have to confirm their subscription through a confirmation email. This prevents spammers from signing up for your emails and adds a layer of security, so you know that any new subscribers are genuine and legitimate.

A blog post is an article that you publish on your website to provide value to your audience. Each piece of content should teach the reader something new or give them additional information about your business, so they’re inclined to share it with their connections and come back for more in the future. You should consistently be publishing fresh content that is relevant to your niche.

A call-to-action is a link or button that leads to a conversion goal.

Whether you want the reader to make a purchase,  sign up for your newsletter, or download a lead magnet, insert the call-to-action button into emails to attract attention and get more people to take action.

You will want to incorporate these into your emails, but always be sure that they align with your overall marketing strategy and mission, so you do not confuse and distract your contacts. Some businesses add CTAs on top of their email signature, and at the bottom of each email they send out.

You should try to send an email out at least once a week, but do not post too many in one day. If you send too many emails, customers will become overwhelmed and unsubscribe from your list or mark your messages as spam.

An email chain letter starts with one person who emails other contacts and tells them to do the same. For example, you’ll send an initial message to five of your friends and ask each of them to do the same before forwarding it on in seven days. Not only is this annoying, but it will damage your reputation as a professional by flooding your contacts’ inboxes with unsolicited messages.

Open rates refer to the percentage of people who opened your email and viewed the content inside it. You should continuously be checking your open rate when you’re emailing customers because it provides insight into which types of emails they find relevant. You’ll want to send out more relevant and appealing emails to those who open them, so you do not waste time sending messages to contacts who aren’t interested in your content.

A click-through rate refers to the number of times your links are clicked in emails. This is particularly important to measure when you send out promotional emails because it shows customers where they can find your products or services online. You should always send customers to relevant pages on your website, so check which links lead them to conversions and make changes accordingly.

You should avoid including anything distasteful or offensive in your email signature because it’s a direct reflection of your business. It’s also a good idea to avoid including links back to outside websites, like social media pages or blogs, because it can look unprofessional.

Your subject line should be concise and to the point. You only have a few seconds to grab the reader’s attention, so make yours compelling and include essential information in the first few words. You should constantly be testing out new subject lines for your emails to see which ones get the most significant response rates, so try changing it up every once in a while if you do not find that they are doing their job.