Basically, a white label product or service is a product that one company creates, and it is rebranded and resold by other companies legally as their own product or service.  

Consider this real-life example:

According to bumper to bumper radio, “there are three major automotive starting flooded battery manufacturers in the United States. There are four absorbed glass-mat (AGM) starting battery manufacturers and there are four flooded deep cycle battery/major deep cycle battery manufacturers in the United States.”

Now think about it.

If you go to any local auto parts store or big box store that sells car batteries, you’d be hard-pressed to find no less than a dozen brands of batteries on their shelves.  This is white labeling in the flesh.  Those 11 manufacturers mentioned above white label their products for other companies to brand as their own.

Outsourcing web design and graphics projects are no different.

Now let’s talk about white labeling as it pertains to building websites.

We’re sure you’ve probably already guessed it. Still, white label web design is a service for design or marketing agencies to outsource work when their in-house developers (if they have any) are too busy with other projects, or the company would rather not invest the time and energy in creating websites.

While some website owners take the route of creating their websites and graphics from scratch, others are too busy with other aspects of their business to create a design.  These folks need help from outside sources or someone to handle their web branding for them. 

Enlisting a white-label team for your web design gives you all of the benefits of a larger web design agency without all of the headaches.  You essentially have project managers, developers, and designers working for you remotely.  Here are a few of the benefits you receive by enlisting BlakSheep Creative as your white label partner:

More free time to focus on your business

You can focus on your other marketing services or day-to-day business matters, knowing that our expert designers and developers are on the job and working for YOU.

You can take on more customers.

Don’t turn away business because you’re too busy to fulfill it.  We’ve got you covered.

More services to offer your clients.

You can easily add website design and development to your services offered without buying costly equipment and/or personnel.

You take all of the credit.

White label means your label. Your clients will sing your praises, not ours. Our team works quietly in the background as part of your team. 

Mo money, mo money, mo money

Whether expanding your services or taking on more clients, white labeling allows your company to take on more work, which means more sales.

You save money

Our white-label service is a cost-effective way for you to provide your clients with high-quality WordPress websites (although we aren’t limited to just WordPress) at a price that’s substantially lower than hiring an in-house development team.